There are many ways to conduct a survey to learn more about your company or customers. However the key is how it is implemented and how the questions are posed and researched in order to control for variables that can skew your sample. It is also key to make sure the information is collected in a random method. Our company has been conducting customer surveys for companies since 1988. In fact, we start every advertising project with surveys designed for everyone from the management team to the customers. That information can lead to the best way to help sell your products and to identify any obstacles facing your sales team in time for you to address them.