Testimonials-Clients and Associates
We have used Liz and her team at Tailor Made Advertising for over 15 years.
Over the years we have tasked Tailor-Made to handle a variety of advertising and marketing projects, including market research and customer satisfaction surveys, website design, and management direct mail and database management, email marketing, increasing in-store and online traffic, online advertising, graphic design, and other marketing projects. We have never been disappointed Liz has ALWAYS over-delivered.
Liz and her team are consummate professionals at writing, producing, and analyzing market research information. We specifically gave her the task of producing, executing and tabulating customer satisfaction reports, which she presented to management in detailed reports quarterly. In addition, she created helpful charts that dissected our sales information. These reports were comprehensive and extremely valuable to us. She even designed the survey mailer with a $20 Thank You gift card that resulted in new business.
Website Design & Management, E-blasts, Social Media, Google AdWords, SEO & SEM
Tailor Made designed and maintained our website, managed our SEO, SEM, Google AdWords and online advertising campaigns. They advised us how to generate traffic to our site, and gave us detail monthly reports on the traffic to our site and to each store. In addition to website design and maintenance, the Tailor-Made team also is well-versed in all the new social media venues, such as Facebook, and Twitter, and sent out email blasts and Facebook and Twitter updates on current promotions to generate more traffic to our stores. They were proactive in interacting with our employees to keep the site updated with all the latest promotions and current Q & A’s, educating themselves on the electronics industry and its complexities.
Call Tracking, Monitoring, Grading and Sales/Customer Service Training
Tailor Made coordinated a call tracking program for us that allowed us to track our advertising ROI and to monitor every phone call that came into our 10 stores in real time. As a result, Liz suggested training our sales team on call handling to make the most of every lead. She conducted in-store training that helped our managers keep appraised on how customers were being treated, and helped the sales team learn new ways to turn a telephone inquiry into a warm lead. It put the sales team in charge of the calls and got them to take phone numbers so they could work the leads later. The real-time reporting helped us immediately identify which media performed the best and which did not.
Liz and her team have a keen understanding of retail in general, as well as all aspects of the advertising and marketing industry and its resources. We highly recommend Tailor-Made Advertising for your advertising and marketing needs.
Ken Cranes Home Entertainment
I’ve worked with Tailor-Made Advertising for thirteen years and in that time my business had grown over 300%. They truly put our company name, Clark Adams Co. on the map! From innovative advertising to their attention to detail, Tailormade has served us very well and become an integral business partner that we rely upon year after year.
The owner, Liz Harsch, is an experienced and savvy negotiator who saves us lots of money by getting us the best deals on advertising space. One of the many benefits of being aligned with Tailormade is the fact that they represent several other local advertisers. When remnant advertising space becomes available, Tailor-made gets called first and their clients get the best deals!
Their attention to detail is fantastic. After the ad is placed, they scour the periodical and if the ad isn’t perfect, they have the advertiser provide us a “make good” ad at no additional charge. This service saves our company lots of time from having to track ads in different venues.
Tailor-made designed our website ten years ago. They have maintained and improved upon it over the years. In today’s “Internet” world, having an up to date website is a must!
Tailor-made is multi-faceted. They have produced several TV commercials for us and facilitated top quality professional photography to show off our windows and doors!
Tailor-made Advertising has assisted us in ad concept and design and given us a first class image. In fact, some customers automatically assume we are expensive when we visit their homes for an estimate. “We just figured you were higher priced because your advertising is so professional.” we hear frequently.
Being thought of as expensive is not a bad thing. I’d rather be considered the “gold standard” of window replacement than just another pick-up truck style construction company. Thanks to Tailormade, they have provided our local market place with the proper image!
Clark Adams Co. Windows & Doors, Torrance, WLA & Redondo Beach
I wanted to thank you for developing the advertising budget for Schatan Optical Gallery. Your knowledge, experience and presence in the advertising world has guaranteed my continued success. You have stayed with me when I was wavering and pushed me to advertise smarter.
Do you remember how I got your name? I asked my customer, the past editor of the Daily Breeze, to recommend someone to help me with my advertising. He was very aware of my business needs so he said to call Liz Harsch who owns Tailor-Made. He said you were the smartest one of all. He was correct. You know your business as well as I know mine. It took a little time to bend to your expertise but both my business and I grew with your good advice.
Good advertising is the first rule of success, but it takes money to produce a good advertising plan. More important than money is experience. You have the training and the experience. You have worked with me when money was really tight. Now your bill is as important as paying my rent. Those well placed ads bring in the kind of customer who wants the best that we have to offer and they have the money to buy it . More importantly they will tell everyone that Schatan Optical Gallery is the only place for eyeglasses. We ask every new customer how they got our name and we record it on our sales slips. The front page ads are often pulled from a purse or pocket, some come with the crumpled ad in their hand. Our ads reflect only unique and exclusive eyewear and often custom designed by us. We never advertise the name of the product or the price. These new customers are savvy buyers and used to this kind of advertising and have the money to buy what they like. Therefore, we have not experience a slow down today's economy.
Your extensive education in business, your desire to succeed and your skill of negotiation for the best price assure me that Tailor-Made will always be part of my business. I look forward to the dinner meetings we enjoy while going over future plans to grow my business and discuss possible changes that could make a good business even better.
I am sincerely one of your biggest fans.
Mary Lou Schatan
Schatan Optical Gallery
“Liz works diligently to ensure a significant return on her client's investment. She definitely has her clients' best interests in mind as she secures a media buy.”
Long Beach Press Telegram
“Liz and her team have provided a high quality work product and have been excellent to work with. I hired her in 2009 and continue to have her advise me on media plans and designing our ads."
Shorewood Realtors Manhattan Beach